About Us

The East of England Festival of Motoring will be held at Peterborough Arena, 3rd & 4th July 2021.

This brand new event will be brought to you by the long standing Automotive Events Organisers Live Promotions Events Limited. Live Promotions Events Limited have a long history of organising events in the Motoring World. Previous events that the Company have been involved in include Britain’s Premier Historic Motorsport event Race Retro, Motorsport at the Palace, The Japanese Tuning Show at Silverstone and The Bromley Pageant of Motoring to name but a few. The Company has also been heavily involved with Motor Vehicle Product Launches.

At Peterborough Arena, Live Promotions Events Limited are responsible for two major events, namely the massive Truckfest and the Land Rover Owners Show. Motoring events elsewhere in the country organised by ‘Live’ include the MCN Scottish Motorcycle Show, the National Restoration Show, The MG & Triumph Show and the Sywell Classic Piston & Props.

Be assured that the Festival of Motoring is in safe hands with the formidable expertise and history of the organisers.

Where possible Live Promotions have included family entertainment and Celebrity Guests at all their events.

Only this year at Truckfest Harry Redknapp, was one of the guests (pictured here on the Renault Stand). In previous years Damon Hill has been a guest at Race Retro and likewise, The Grand Tour’s Richard Hammond made an appearance at the Land Rover Owners Show at the East of England Showground, after the company fully restored Richard’s own Land Rover Defender.

From Super Cars to Classics, from Kit Cars to Spares, the company aims to include everything possible at the Festival of Motoring.

Pride of place will also be featured for local distributors who wish to display new vehicles (something that has been long overdue in the area).

Whether your come as a visitor, a club, vehicle owner or exhibitor, we look forward to welcoming you to the Festival of Motoring, further details are available at info@livepromotions.co.uk